Know Your Unique Selling Point (USP)Clearly define what makes your business different. Whether it’s your pricing, customer service, quality, or expertise — make sure your USP is at the heart of your marketing. Build a Strong Brand IdentityInvest time in developing a consistent look, tone, and message across all your platforms. A memorable logo, colour … Continued
As we’re marking 20 years of business, our team started to chat about how things have changed since 2005 and in turn what will business life look like in another two decades? If we look back just 20 years, business has changed dramatically. Social media barely existed, smartphones were rare, and many companies still relied … Continued
Owning your own business has so many elements to it – accounting, sales, admin and, of course, marketing to name a few. Whilst we’re living in a heavily digital world, print is having a massive resurgence with many businesses reverting back to traditional print methods alongside digital data intelligence. The number one issue for any … Continued
Spot UV is a popular choice for adding an extra layer of sophistication to printed materials, elevating them from ordinary to extraordinary. This special printing technique involves applying a glossy, raised coating to specific areas of the design, which not only enhances the visual appeal but also creates a tactile experience that engages the senses. … Continued
Never before have employers been so aware of the effects of their employees’ wellbeing and how it can impact productivity and ultimately a happier more efficient work force. Clearly since COVID there are more people working from home than there were in the pre-pandemic world, but employers are also seeing the benefits of bringing their … Continued
Office politics occur in most workplaces whatever the nature of the industry. When employees spend hours per day together and are aiming for the same promotions and raises, competition is inevitable. Some people claim office politics are an essential part of the workplace, but others see it as a needless and potentially lethal part of … Continued
It’s estimated that we spend an average of 90,000 hours at work in a lifetime with some of us feeling like we spend more time with colleagues than our family! Because of the amount of time we spend working together it’s vital to have as good a team as possible in place and nurture the … Continued
The acronym AI is nothing new but what is new is the fact it is starting to infiltrate our daily lives slowly. Let’s start at the beginning. AI, or Artificial Intelligence, is a field of computer science where machines are designed to perform tasks that normally require human intelligence. These tasks can include things like … Continued
(Article Contributed By My Local Solicitor) In the ever-evolving landscape of entrepreneurship, where uncertainty lurks around corners, securing the longevity and resilience of a business is paramount. Among the numerous risk-management strategies, one often overlooked yet crucial tool is the Lasting Power of Attorney (LPA) for businesses. As we step into 2024, it’s time entrepreneurs … Continued
Managing finances is a critical aspect of any individual or business, and adhering to Inland Revenue deadlines is a key component of this responsibility. Here, we will explore the significance of meeting Inland Revenue deadlines, the consequences of non-compliance, and provide practical tips for ensuring timely submission of documents and payments. Importance of Inland Revenue … Continued
In the bustling world of commerce, where countless businesses vie for consumer attention, the significance of a well-crafted brand design cannot be overstated. A business’s brand design serves as the visual and emotional face of the company, and it plays a pivotal role in shaping the perception of its products or services in the minds … Continued
On every website there’s opportunities to enter your information such as name and email address in exchange for an exclusive offer/promotion, monthly newsletter or even takeaway tips. But what do with those emails after you’ve persuaded someone to part with their information? Email marketing is a highly effective digital marketing strategy that offers numerous benefits … Continued
5 quick and easy tips on how to make it work working with family! Understand and respect each other’s true natures. By understanding one another’s tendencies and traits, we can communicate more effectively to avoid emotionally triggering each other. Keep it professional. Always use first names in the office/shop/areas with the public! Respect roles and … Continued
As a business owner, it’s important to remember to put yourself in your customer’s shoes occasionally and not forget that experience is everything! Approaching the end of 2023, people’s attention spans are becoming increasingly (and terrifyingly!) short. It’s estimated that approximately 40% of people will abandon a website if it takes more than 3 seconds … Continued
In the competitive landscape of business, finding ways to increase revenue and enhance customer satisfaction is crucial. One effective strategy that businesses employ is up-selling, the technique of persuading customers to purchase additional products or services that complement their initial purchase. When done correctly, up-selling can benefit both the business and the customer. Here we’ll … Continued
What should I be doing with my time? Your ability to honestly answer this question will say more about where your business are going to end up than anything else. For instance, you know that you should not be spending your time doing your own bookkeeping, say, or answering the phone. If you aspire to … Continued
Business gurus tell us that one of the golden rules of building a successful business is to ‘earn the trust of our potential customers and clients by helping them to get to know and like us’. But how do you do it? The concept of KNOW, LIKE & TRUST using one of favourite models. The … Continued
Let’s face it – we’ve become a society where a huge proportion of our lives are reliant on online whether it’s our banking, organizing our calendars, booking trains, or using social media. This is reflected in the amount of ads people are targeted with when they go online, be it Facebook ads, pop up ads … Continued
There are more than 25 million Instagram business accounts and more than $7 billion was spent on Instagram advertising last year so it’s clear that brands are investing their time and money in Instagram. Here’s our simplest reasons why you should consider joining… No matter whether you’re a B2B or B2C, a vegan café or … Continued
Love it or loathe it, reviews and comments from customers and clients are everywhere in the online world. Google, Facebook, TripAdvisor, Check-A-Trade… whether your business is selling asbestos or yurts, the public are ready to tell everyone what they think, especially if it’s to have a good moan! It’s common knowledge people are more likely … Continued